Metria is a new Fintech startup at Innovation House! Metria, a digital socially responsible investing platform, allows investors to align investments with their goals. Investments can reflect investor values such as ESG policy (Environmental, Social, Governance factors) and be aligned with the UN Sustainable Development Goals while also reflecting each investor’s risk tolerance and other investment goals. The software ensures investments are efficiently managed and empowers people to engage in impact investments. The benefit of the unique approach further underlines the importance of sustainability to shape a better world. Metria is led by Tomas Aki Gestsson and Edvard Bjarnason. Tomas, BSc in Mathematics & MSc in Operational research, has over 15 years experience in financial markets. Edvard holds an MBA and has over 15 years experience in managing fast growing technology companies.