Innovation House Iceland, Eiðistorg 13-15, 3rd floor, 170 Setljarnarnes : T + 354 695 7304

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Innovation House

The Innovation House is conveniently located in a shopping center at Eidistorg.

T + 354 6957304
Email: info@innovationhouse.is

Innovation House Iceland
Eiðistorg 13-15, 3rd floor, 170 Seltjarnarnes

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June 8, 2026

Author: María Þorgeirsdóttir

Privacy is not just a personal matter. Do you know what data is being collected?

Monday, 28 January 2019 by María Þorgeirsdóttir


Privacy is not just a personal matter

The loss of our privacy is a loss for society and democracy. In a surveillance society, the impact of data collection is not just personal because collective privacy is lost too.

https://vivaldi.com/blog/privacy-is-not-just-a-personal-matter/

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Meet the startups! Size Advice is one of the startups in Innovation House

Sunday, 27 January 2019 by María Þorgeirsdóttir
Size Advice (sizeadvice.com) is a software plugin that helps you buy the right size clothes online. Returned clothing bought online costs the apparel industry billions of dollars and one of the biggest reason for returns is problems with the fit.
The Size Advice team has developed proprietary methods to drastically simplify the process of measuring your body. This technology is now being packaged into a plugin for eCommerce platforms (Shopify, Magento, etc.).
In the Size Advice team, there are two guys called Emil and Emil. You can call them Emil 1 and Emil 2. Emil 1 handles the technical side of the product: designing, implementing and testing code and making sure things run smoothly. Emil 2 too.
When the Emils aren’t working on the product, they are probably hiking, travelling or hanging out with friends and family.
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Welcome to Innovation House – team EpiEndo!

Monday, 07 January 2019 by María Þorgeirsdóttir

EpiEndo is an Icelandic pharmaceutical and biotech startup company, primarily focused on solutions to chronic airway diseases. EpiEndo is the only company targeting Epithelial Barrier Failure (EBF) in respiratory diseases. Applying the paradigm of the “leaky epithelial barrier” both diagnostically and therapeutically makes EpiEndo a unique industry player and has enabled ways to disrupt the status-quo that has prevailed in the respiratory sector for decades.

Our company name stems from our view of the body’s Epithelial-Endothelial interfaces.

Our team includes Icelandic, Swedish and English medical biology and pharmaceutical experts and an experienced Scientific Advisory Board composed by important Key Opinion Leaders with a strong clinical and pharmacology background and extensive experience in managing international large projects.

The team members located at the Innovation House are EpiEndo’s COO Finnur Friðrik Einarsson and from time to time  EpiEndo’s Founder and board member, Friðrik Rúnar Garðsson, MD.

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Students visiting Genki Instrument

Wednesday, 24 October 2018 by María Þorgeirsdóttir

Genki Instruments recently had the pleasure of hosting students from the departments of mathematics, physics and electrical engineering at the University of Iceland.

The students had a chance to learn a bit about the technical aspects of hardware/software development while also getting a glimpse into the lives of startup-founders that not too long ago were standing in their shoes.

Events such as this one are quite common amongst university students in Iceland, who regularly have the chance to lay down the books and visit companies in a relaxed setting on a Friday evening and learn about industry opportunities post graduation.

During their time at the electrical engineering department at the University of Iceland, two of Genki Instruments’ co-founders had a chance to participate in numerous such fun events, and are happy to now have hosted their first one.

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MyTweetAlerts

Monday, 15 October 2018 by María Þorgeirsdóttir

Welcome to Innovation House, MyTweetAlerts!

MyTweetAlerts (http://www.mytweetalerts.com) is a sophisticated but simple platform that allows users easily set up and deliver custom alerts to their email inbox, saving time and increasing efficiency. MyTweetAlerts (http://www.mytweetalerts.com) helps customers monitor trends, find new sales leads or stay on top of their business or industry. Examples of customers are hospitality services, entertainment companies, PR companies and politicians.

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Vivaldi browser launches 2.0

Thursday, 11 October 2018 by María Þorgeirsdóttir

The vision of Vivaldi is simple – users should be in control of how the browser looks, feels and works. This new upgrade allows users to browse with features that adapt to them, a style that fits and the values that they can stand by. Download now at Vivaldi.com

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Licorice

Thursday, 11 October 2018 by María Þorgeirsdóttir

Welcome to Innovation House Marco Bancale! Marco is from Italy and he has been an indie game developer since 2013. His company is called Licorice and in late 2015, the company released “Kingdom”, a pretty successful 2D strategy game, and a year later its sequel “Kingdom: New Lands”. Now he is working on a new unannounced game!

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No time to relax – promo

Tuesday, 09 October 2018 by María Þorgeirsdóttir

From our friends in Porcelain Fortress: “Blood, sweat, tears and sleepless nights have gone into crafting this masterpiece of gaming!
Soon you will be able to experience it too!” No time to relax – promo

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Welcome to Innovation House Genki Instruments! ?

Tuesday, 02 October 2018 by María Þorgeirsdóttir

Genki Instruments is a music tech startup striving to make technology feel natural.

Their first product is Wave, a ring that lets musicians control sound, shape effects and send commands with the motion of their hands. Wave adds a layer of creative control on top of the instruments musicians use and allows them to express themselves in a more visual and natural way than ever before.

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Kúla 3D closes $300k seed round and releases lens for smartphones

Tuesday, 08 May 2018 by María Þorgeirsdóttir

Kúla Bebe is produced in Iceland, and packaged at Kúla’s Headquarters at Innovation House in Eiðistorg. People will be able to buy it at Vodafone stores in Iceland, with global availability to follow shortly. More

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